In a time of economic uncertainty, platforms that help consumers save on life’s essentials—like housing, healthcare, and groceries—are becoming increasingly indispensable. Grocery, in particular, is both high-frequency and emotionally sticky, yet there’s still no dominant online player offering meaningful discounts in a brand-safe way. That’s what makes Martie such a compelling opportunity.
Martie is the leading online destination for overstock goods, offering a sustainable and profitable solution for brands looking to move excess, short-dated, or discontinued inventory. Through working with over 3,500 top brands like Kind Bars, Skippy, Kitchen Aid, and Dyson, the platform attracts savvy, high-intent buyers who come for a great deal (everything is 30–70% off)—but stay to discover new brands.
What’s especially interesting is how the company is growing not only through strong consumer retention and word-of-mouth, but also through vendor-led growth. For brands, Martie isn’t just a liquidation channel, it’s an opportunity to get products into the hands of eager, curious shoppers who could become long-term customers. This dynamic has opened the door to monetizing the vendor side of the marketplace: brands are promoting their presence on Martie to their own audiences (creating $0 CAC for the platform), and many are now paying for added value like reporting, sampling, and co-marketing programs. In other words, the vendor becomes both the inventory source and a demand generator.
The win-win-win model—consumer, brand, and platform—has proven successful in other verticals. Jerry, for example, showed how savings that beat the default (like Amazon or Instacart) become a value prop that spreads virally. iBotta and Honey (acquired by PayPal) also built massive businesses by creating savings mechanisms tied to brand relationships. Martie is doing something similar—except with physical goods, deeper discounts, and real margin.
Despite the $100B+ liquidation market being well-established in offline retail via players like T.J. Maxx and Big Lots, there’s no true digital equivalent. Martie is beginning to fill that gap—building not just a discount platform, but a new ecosystem where value, discovery, and efficiency align.